Vp Of Growth (Igaming)

TL;DR

VP of Growth (Igaming): Leading the marketing, player engagement, and creative strategies to grow a market-leading portfolio of social casino mobile games with an accent on performance and full funnel marketing. Focus on developing brands that outperform the competition and building high-performing marketing teams.

Location: Hybrid in London, United Kingdom.

Company

hirify.global is bringing joy to life through the power of play via its Product Madness division which creates top-grossing, leading titles in the social casino genre.

What you will do

• Supercharge growth strategy to drive user acquisition and re-engagement via an optimal channel mix.
• Design and lead the execution of upper funnel marketing strategy to complement performance channels and drive organic traffic.
• Partner with the product organization to drive product-aligned marketing campaigns and player engagement activities.
• Lead the player services team to provide support to all players, especially the most valuable ones.
• Provide strategic direction to brand and artistic teams.
• Drive partner marketing to create opportunities to grow organic traffic and improve overall marketing performance.

Requirements

• 10+ years in marketing with experience in mobile gaming or similar, with at least 5 in senior leadership.
• Good understanding of mobile free-to-play games dynamics and the competitive landscape.
• Strong financial acumen and a track record of delivering user and revenue growth.
• Experience leading a complete growth organization encompassing marketing, player engagement, brand, and creative functions.
• Skilled at operating in a global matrix structure.
• Must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Culture & Benefits

• Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal, and a remote team spanning the USA.
• Team members have opportunities to elevate their careers and grow alongside the company.
• Fostering an inclusive culture, where people are encouraged to be their very best, every day.