Brand Copywriter (Ecommerce)

TL;DR

Brand Copywriter (Ecommerce): Crafting compelling brand narratives and high-performance messaging for a unique objects marketplace with an accent on AI-driven creative workflows and tone of voice evolution. Focus on writing consistent, data-informed copy across digital channels, marketing campaigns, and product surfaces to drive engagement and conversion.

Location: Must be based in Amsterdam, The Netherlands (Hybrid model).

Company

hirify.global is a global marketplace for buying and selling unique, curated objects, operating at the intersection of passion and technology.

What you will do

• Own and refine the brand tone of voice across all marketing, commercial, and product touchpoints.
• Integrate AI tools into creative processes for research, ideation, and asset optimization.
• Translate brand positioning and business objectives into sharp, differentiated messaging.
• Write high-performance copy for digital channels, including search, display, social, landing pages, and email.
• Collaborate with cross-functional teams, including Brand, Performance Marketing, Product, and UX.
• Maintain high creative standards across both long-form storytelling and high-volume transactional assets.

Requirements

• 5+ years of professional copywriting experience in a digital, marketplace, or tech environment.
• Native-level English proficiency with exceptional editorial judgment.
• Proven ability to leverage AI tools to enhance quality and efficiency in creative workflows.
• Deep understanding of brand positioning, tone of voice frameworks, and messaging architecture.
• Experience writing for performance marketing and digital media with a focus on conversion metrics.
• Must be located in or willing to commute to Amsterdam for a hybrid working arrangement.

Nice to have

• Prior experience or affinity with specialized auction categories or marketplace platforms.

Culture & Benefits

• Global impact serving millions of customers across 80+ categories.
• Structured Learning & Development initiatives, mentorship programs, and clear career progression plans.
• Inclusive, diverse, and queer-friendly culture with 800+ employees from 60+ nationalities.
• Annual 'Pursue Your Passion' day off and birthday vouchers.
• Hybrid working environment with modern, inspiring office spaces.