HR Marketing Manager (Tech)

TL;DR

HR Marketing Manager (Tech): Managing and optimizing employer branding campaigns and recruitment marketing funnels with an accent on digital performance, data-driven candidate acquisition, and EVP strategy. Focus on executing cross-platform advertising strategies, improving conversion metrics across the recruitment funnel, and building a strong employer presence in the entertainment technology sector.

Location: Must be based in or ready to relocate to Limassol, Cyprus

Company

hirify.global is a technology company building the future of live streaming entertainment.

What you will do

• Launch and optimize paid advertising campaigns across Meta, LinkedIn, Telegram, and Google Ads to promote vacancies.
• Manage the career website, landing pages, and social media presence, utilizing A/B testing and copywriting to boost performance.
• Own key performance metrics including CPC, CTR, and CPL, building dashboards for reporting.
• Drive funnel improvements from initial impression through to interview conversion.
• Develop and communicate the Employer Value Proposition (EVP) strategy.
• Organize and promote employer branding events, webinars, and meetups.

Requirements

• 4+ years of proven experience in HR Marketing, Digital Marketing, or Performance Marketing.
• English proficiency: Upper-Intermediate (B2) or higher.
• Strategic mindset with a focus on using content as a tool for conversion rather than aesthetics.
• Deep understanding of recruitment funnels, audience segmentation, and performance-driven marketing.
• Must be ready and open to relocate to Cyprus for on-site work.

Culture & Benefits

• EU-based employment contract and full support for 3-year Cyprus work visa including family assistance.
• Comprehensive relocation package: flights, initial accommodation, and moving support.
• Private medical insurance for employee and family, plus corporate mobile plan.
• 50% coverage of school and kindergarten fees.
• Competitive benefits including sports perks, car purchase support, and performance-based bonuses.
• Well-equipped office in Limassol with free catering and an in-house coffee bar.