User Acquisition Manager (Google)

TL;DR

User Acquisition Manager (Google): Scaling Google Ads acquisition channels for B2C digital products with an accent on campaign architecture, optimization, and automation design. Focus on increasing spend efficiency, building robust testing frameworks, and collaborating with product teams to drive growth impact.

Location: Remote or hybrid from Cyprus or Poland

Company

hirify.global is an EdTech product company focused on creating innovative digital solutions.

What you will do

• Own the Google Ads channel end-to-end, from launch to scale.
• Manage campaigns across Search, GDN, Demand Gen, Performance Max, and UAC.
• Design and implement testing and scaling frameworks for performance growth.
• Build campaign architecture, structures, and automated optimization systems.
• Analyze funnel performance in collaboration with product and analytics teams.
• Identify growth levers across keywords, creatives, and audience targeting.

Requirements

• 3+ years of experience in User Acquisition or Performance Marketing.
• Strong hands-on experience with Google Ads across major formats.
• Proven track record in scaling paid acquisition budgets for B2C or subscription products.
• English proficiency B1+ required.
• Advanced analytical skills and experience with Excel or Google Sheets.
• Ability to own a marketing channel independently.

Nice to have

• Experience with automation, rules, or scripts.
• Knowledge of Mobile Measurement & Attribution tools.

Culture & Benefits

• Flexible work environment: Remote or hybrid office options in Cyprus or Poland.
• Comprehensive health support through medical expense compensation.
• Access to AI tools and subscriptions.
• Generous leave policy: 21 days annual leave plus 10 bank holidays.
• Collaborative, growth-oriented team environment in the EdTech space.