Marketing And Comms Lead (SaaS)

TL;DR

Marketing and Comms Lead (SaaS): Establishing and scaling marketing at Ankar by shaping the narrative, driving brand awareness, and building the marketing engine. Focus on translating product and market insights into brand messaging, designing effective campaigns, and curating a community through events and partnerships.

Location: On-site in London

Company

hirify.global is a company focused on Go-to-Market & Customer Innovation.

What you will do

• Collaborate with founders and sales, product, and go-to-market leadership to translate product and market insights into a focused brand messaging framework.
• Develop and execute the marketing strategy across content, website, social, campaigns, and events.
• Build and expand community-led content by identifying key influencers and cultivating brand evangelists.
• Organize flagship events including conferences, executive dinners, panels, webinars, and community gatherings.

Requirements

• Proven experience in B2B marketing, ideally in high-growth SaaS startups or scale-ups.
• Experience marketing to enterprise and/or legal audiences across the US and EMEA.
• Exceptional writing skills in English across multiple formats (e.g., case studies, interviews, and thought leadership).
• Comfortable driving impact in a fast-paced scale-up environment, with high autonomy and a hands-on, entrepreneurial approach.

Nice to have

• Experience in building and scaling a premium B2B brand.
• Experience building and activating professional communities.
• Comfortable collaborating with technical teams and translating complex products into clear, impactful narratives for non-technical audiences.
• Data-driven decision-maker with commercial acumen.
• Ability to produce simple short-form video content for social distribution.

Culture & Benefits

• DIY mentality and aren't afraid to get your hands dirty.
• Understand that marketing exists to support growth and revenue.
• Monitor ROI and make sure resources are allocated to maximize impact.
• Deep love for science and innovation across disciplines, from biology to aeronautics.