Sports Partnerships Marketing Manager

TL;DR

Sports Partnerships Marketing Manager (Marketing): Leading strategic sports partnership marketing campaigns and retail media initiatives with an accent on data-driven partner strategies and high-impact creative execution. Focus on building long-term global brand relationships, driving commercial growth, and optimizing campaign performance within the sports category.

Location: Liverpool, United Kingdom with a flexible hybrid working model

Company

hirify.global is a digital retailer focused on helping families get more out of life, offering flexible work and strong career development opportunities.

What you will do

• Define joint business and marketing strategies with global sports brand partners to deliver high-performance retail media campaigns.
• Build and maintain strong strategic partnerships, evolving relationships beyond transactional interactions.
• Drive commercial growth by maximizing partner investment, negotiating media budgets, and managing revenue forecasts.
• Collaborate with internal teams and external agencies to deliver best-in-class creative campaigns aligned with brand guidelines.
• Apply data literacy to translate first-party data and analytics into actionable insights for campaign optimization.
• Monitor campaign effectiveness using key metrics and optimize for maximum performance.

Requirements

• Location: Based in or near Liverpool, UK with hybrid work flexibility
• Proven experience in sports marketing with strong understanding of sports audiences and trends.
• Experience in retail media marketing across acquisition, engagement, and brand campaigns.
• Strong stakeholder management and ability to influence in complex matrix environments.
• Financial acumen including budget tracking and revenue forecasting.
• Ability to deliver high-impact, mobile-optimized creative executions.

Culture & Benefits

• Flexible hybrid working model supporting work-life balance.
• Inclusive culture with multiple colleague networks supporting diversity.
• £1,000 flexible benefits allowance and up to 30 days holiday plus bank holidays.
• LinkedIn learning access and bonus potential based on performance.
• Up to 25% discount on Very.co.uk and matched pension contributions up to 6%.

Hiring process

• Initial 30-45 minute video call with hiring team to discuss skills and experience.
• Second stage one-hour formal interview with competency and technical questions.
• Pre-employment checks including credit, right to work, and DBS if applicable.