Marketing Business Analyst (Fintech)

TL;DR

Marketing Business Analyst (Fintech): Analyzing marketing campaign performance and customer behavior to identify opportunities and risks in the LATAM region with an accent on developing and maintaining marketing dashboards to track KPIs and ROI. Focus on user conversion, behavioral preferences and segmentation analysis.

Location: Brazil, Sao Paulo

Company

hirify.global is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.

What you will do

• Analyze marketing campaign performance, customer behavior, and market trends.
• Develop and maintain marketing dashboards and reports to track KPIs and ROI.
• Collaborate with marketing teams to define data requirements and support business decisions.
• Conduct competitor analysis and market research to inform marketing strategies.
• Use data visualization tools to present insights clearly to stakeholders.
• Perform user conversion, behavioral preferences, and segmentation analysis.

Requirements

• Bachelor’s degree in Statistics, mathematics, or related field.
• Proven experience in marketing analysis, business intelligence, or related roles.
• Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent communication skills in English.

Nice to have

• Knowledge of digital marketing channels and metrics.
• Experience with statistical software or programming languages (Python, R).

Culture & Benefits

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement.