Growth Specialist (Crypto)

TL;DR

Growth Specialist (Crypto): Managing and optimizing end-to-end user lifecycle campaigns across CRM and multi-channel marketing platforms with an accent on data-driven growth hacking and conversion funnel expansion. Focus on designing A/B testing strategies, utilizing SQL for performance analysis, and implementing targeted incentives to improve user activation and retention.

Location: Remote (Global), with HQ in Singapore.

Company

hirify.global is a leading cryptocurrency derivatives exchange known for pioneering the perpetual swap and maintaining a high standard of security and transparency through proof of reserves.

What you will do

• Own and manage multi-channel CRM campaigns including email, push notifications, and in-app banners to drive user activation.
• Execute rigorous A/B testing on messaging and payouts using SQL and BI tools to refine conversion strategies.
• Design and manage growth projects such as voucher programs and task-based incentives to move users through lifecycle stages.
• Analyze post-campaign performance against KPIs to identify trends and provide actionable insights.
• Monitor user behavior and deliverability metrics to identify friction points and implement quick, logical solutions.
• Partner with Product, Data, and Design teams to ensure marketing processes are streamlined across all touchpoints.

Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
• At least 1 year of proven experience in Growth Marketing, CRM, or Marketing Operations.
• Hands-on experience with CRM tools such as HubSpot, Salesforce, or Optimove.
• Proficiency in BI tools such as Tableau, Mixpanel, or Amplitude.
• Strong SQL skills and ability to perform advanced spreadsheet modeling for data-driven decisions.
• English proficiency required for cross-functional collaboration.

Nice to have

• Experience in trading companies or crypto exchanges.
• Basic graphic design skills and a creative mindset.

Culture & Benefits

• Comprehensive global remote working policy including the ability to work away from your home country.
• Competitive benefits package including 25 days of annual leave and comprehensive medical, dental, and vision coverage.
• Annual wellness benefits and professional development allowance for career advancement.
• Global team culture with regular team building and offsite events.
• Life insurance coverage provided for peace of mind.