Marketing Lead (Web3)

Marketing Lead SelfCustodial Wallets
#удаленка #lead
Company: Wallet
Salary: $72k - $80k estimated
🔹Responsibilities:
-Own the GTM strategy for TON Wallet and Tonkeeper, including positioning, messaging, use cases, target segments and proof points for global audiences.
-Design and execute marketing initiatives supporting key product and business goals
-Drive user acquisition through owned channels and ecosystem partnerships.
-Improve activation rates and optimize onboarding flows together with the Product team, increasing conversion to the first meaningful on-chain action.
-Drive adoption of key wallet features such as swaps, staking, ecosystem integrations and Pro capabilities.
-Manage and optimize owned communication channels including Telegram and X accounts, push notifications and in-app messaging.
-Increase retention and repeat on-chain activity through lifecycle marketing, cohort analysis and user segmentation.
-Own and analyze core growth funnel metrics (activation, retention, feature penetration, revenue per active wallet) and run structured growth experiments.
-Translate complex Web3 concepts into clear narratives and educational messaging, especially around self-custody and wallet security.
-Lead content planning supporting product launches, ecosystem updates and marketing campaigns.
-Design on-chain campaigns and incentive-driven activation strategies that increase product usage and engagement.
-Collaborate with BD, community and SMM teams to promote dApp integrations, partnerships and ecosystem initiatives, including influencer and ambassador programs.

🔹Requirements:
-Background in marketing or growth, with at least 3 years of experience working in Web3 / crypto.
-Experience launching and scaling consumer products, fintech or Web3 platforms.
-Deep understanding of crypto ecosystems, wallets and on-chain user behavior.
-Experience working across multiple projects, products or growth initiatives.
-Understanding of growth funnels, activation mechanics and lifecycle marketing.
-Analytical mindset with ability to use data to form hypotheses and guide marketing decisions.
-Comfortable working in fast-moving startup environments with evolving structures.
-Excellent communication and writing skills in English.
-High ownership mindset and hands-on execution >
Experience with mobile apps or Telegram ecosystem is a plus.
-Experience coordinating small teams, contributors or freelancers is a plus.
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