Assistant Brand Manager

TL;DR

Assistant Brand Manager: Supporting the Brand Manager in driving the development and execution of marketing strategies and brand plans with an accent on luxury beauty and retail excellence. Focus on identifying consumer insights, managing new product launches, and optimizing brand performance through cross-functional collaboration.

Location: Must be based in Tokyo, Japan

Company

hirify.global is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.

What you will do

• Develop and implement brand strategies based on consumer insights and competitive analysis while adhering to global guidelines.
• Manage the annual brand calendar and allocate resources to achieve sales, retail excellence, and campaign delivery targets.
• Liaise with local registration and global teams to ensure timely new innovation launches in the Japanese market.
• Execute marketing activities through advertising, digital, social, and promotional investments in partnership with cross-functional teams.
• Provide insightful business analysis and reports to adapt strategy and action plans.
• Adapt global license guidelines to local market needs while serving as a strong local voice for new initiatives.

Requirements

• 4+ years of experience in Marketing, with a preference for luxury beauty backgrounds.
• Excellent track record in innovation rollouts, launch management, S&OP, and media planning.
• Strong project management skills with the ability to inspire and lead teams to meet deliverables.
• Experience in department store business is preferred.
• Fluency in English is required.
• Strong beauty sense and luxury taste.

Culture & Benefits

• Hybrid flexible working model enabling employees to balance remote and office-based work.
• Gender-neutral paid parental leave for all employees.
• Inclusive workplace committed to diversity, equity, and valuing diverse perspectives.
• Opportunity to work in a fast-paced, international environment.