Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Driving global product marketing strategies for payment card and fintech solutions with an accent on market positioning, value proposition development, and go-to-market execution. Focus on leveraging AI-enabled content creation, coordinating global campaigns, and driving regional marketing initiatives across Central Europe and the UK.

Company

hirify.global is an international technology group and traditional family business providing integrated security technologies in digital security, financial platforms, and currency technology.

What you will do

• Define and execute global product marketing strategies for business domains aligned with the company brand.
• Develop customer segmentation, value propositions, and go-to-market strategies for payment products.
• Create high-quality marketing assets, including case studies and articles, utilizing AI/LLM tools for efficiency.
• Collaborate with corporate communications and regional teams on PR, LinkedIn initiatives, and global messaging.
• Design and coordinate global customer events and webinars, supporting regional implementation.
• Monitor market and competitor trends to optimize product positioning and messaging frameworks.

Requirements

• 5+ years of experience in product marketing, specifically within a B2B context.
• Proven background in content marketing, social media management, and digital marketing.
• Professional level of English (written and spoken) is required.
• Strong LinkedIn experience with an active personal presence is mandatory.
• Experience in the retail banking, payment, or fintech industry is a significant advantage.
• Ability to drive cross-functional projects in an international environment.

Nice to have

• Relevant experience in Sales or Business Development.
• Existing expertise in using LLM tools for advanced content generation and market analysis.

Culture & Benefits

• Role within a stable, long-standing international technology group with over 170 years of history.
• Opportunities to work on global products impacting the lives of billions.
• Environment that prioritizes trust, cooperation, and digital innovation.
• Collaboration with diverse regional teams and global business units.