Marketing Automation Specialist (Salesforce)

TL;DR

Marketing Automation Specialist (Salesforce): Managing campaign execution and data integrity in Pardot and Salesforce with an accent on lead routing, attribution accuracy, and automated nurture programs. Focus on scaling automation workflows, maintaining cross-platform data hygiene, and leveraging AI features to enhance marketing performance.

Location: Must be based in Austin, Texas, USA

Company

hirify.global is an AI-powered Cyber Asset Intelligence platform that provides trusted, continuously validated asset visibility for IT and Security teams to reduce risk and scale automation.

What you will do

• Build, QA, and launch email campaigns, landing pages, and nurture programs in Pardot.
• Manage event lead imports, routing, and campaign association in Salesforce to ensure proper attribution.
• Maintain campaign data hygiene, including UTM governance and tracking validation.
• Troubleshoot Salesforce–Pardot sync errors and resolve data discrepancies.
• Leverage Salesforce Einstein and AI features to enhance personalization and engagement.
• Maintain comprehensive documentation including naming conventions, SOPs, and QA checklists.

Requirements

• Must be based in Austin, Texas
• 2+ years of experience in B2B marketing automation or marketing operations.
• Hands-on expertise in Marketing Cloud Account Engagement (Pardot).
• Strong working knowledge of Salesforce CRM including leads, campaigns, and reporting.
• Proficiency in lead attribution, UTM tracking, list segmentation, and data management.
• Familiarity with Jira, Google Analytics, and basic HTML/CSS for email QA.

Culture & Benefits

• Hybrid working environment providing flexibility.
• Opportunities for career growth and professional learning.
• Competitive salary packages based on industry benchmarks.
• Inclusive culture focused on the values of one team, caring, growing, and delivering.
• Participation in company-wide events and perks.