Demand Generation Specialist

TL;DR

Demand Generation Specialist (Marketing): Drive pipeline growth through integrated multi-channel marketing campaigns including email, website, and lead lifecycle programs with an accent on campaign execution, optimization, and AI-driven workflows. Focus on building and optimizing demand generation initiatives, lead qualification, and detailed marketing analytics to improve conversion and pipeline impact.

Location: United States (Remote)

Company

hirify.global Software is a leader in full stack automation fabric solutions for mission-critical business processes, specializing in SaaS-based composable automation platforms for ERP.

What you will do

• Execute and optimize integrated demand generation campaigns across email, website, paid, and organic channels.
• Build AI workflows to generate additional pipeline and opportunities.
• Manage website updates and optimize landing pages for lead capture and user experience.
• Develop and manage lead nurture programs aligned to buyer stages and personas.
• Support lead scoring model implementation and ensure CRM hygiene and lead routing.
• Maintain dashboards and report on demand generation KPIs and campaign ROI.

Requirements

• Location: Must be based in the United States for remote work.
• 3+ years of demand generation experience, preferably in B2B SaaS or enterprise software.
• Hands-on experience with marketing tech stack including Salesforce and Qualified.
• Strong understanding of B2B marketing funnels, lead qualification, and marketing analytics.
• Experience managing email campaigns, automated nurture workflows, and website optimization.
• AI-forward thinking with ability to build AI workflows for pipeline generation.

Culture & Benefits

• Equal opportunity employer with zero tolerance for discrimination.
• Supportive team culture focused on customer success and ownership.
• Work remotely within the United States.