Senior Director of Audience Development and Analytics

TL;DR

Senior Director of Audience Development and Analytics (Marketing): Lead audience strategy and analytics for The New Yorker across multiple platforms to drive readership, engagement, and subscription growth with an accent on cross-functional collaboration and data-driven decision making. Focus on managing analytics teams, optimizing audience funnels, and integrating editorial, product, and business strategies for sustainable growth.

Location: New York, NY, onsite at hirify.global headquarters

Salary: $135,000-$195,000

Company

hirify.global is a leading global media company known for iconic brands including The New Yorker, spanning print, digital, audio, video, and live events.

What you will do

• Define and track key audience and editorial KPIs, aligning strategies with corporate goals.
• Own audience and subscriber funnel strategy to optimize user journeys across platforms.
• Partner with editorial and product teams on content strategy, analytics priorities, and testing.
• Lead paid marketing strategy, campaign optimization, and performance analysis.
• Manage Director of Analytics and oversee audience data ecosystem and reporting.
• Coordinate cross-functional launches and support emerging products and revenue initiatives.

Requirements

• Location: Must be based in New York, NY, working onsite
• 10+ years in media with expertise in digital audience growth and subscription models.
• Experience leading complex cross-functional initiatives and influencing senior stakeholders.
• Strong knowledge of audience analytics tools (Google Analytics, Omniture, Parsely, Chartbeat).
• Deep understanding of audience development channels including SEO, social, newsletters, audio, and video.
• Undergraduate degree required; graduate degree a plus.

Culture & Benefits

• Equal opportunity employer valuing diversity and inclusion.
• Work at hirify.global’s headquarters in a dynamic media environment.
• Competitive salary based on skills, experience, and education.