Senior Digital Optimization Analyst (Website)

TL;DR

Senior Digital Optimization Analyst (Website): Optimize digital presence and marketing effectiveness by analyzing website behavior, conversion funnels, and user experience with an accent on data-driven insights and conversion rate optimization. Focus on designing and managing A/B tests, tracking data quality, and collaborating cross-functionally to improve website performance and customer journey outcomes.

Location: Hybrid role with remote work option; must be located in Canada or able to work from Toronto or Waltham, MA office on Wednesdays

Salary: $109,000 - $135,000 CAD

Company

hirify.global empowers businesses, entrepreneurs, non-profits, and individuals to grow online by providing marketing tools and support.

What you will do

• Analyze website performance, user journeys, and funnel metrics to identify growth opportunities.
• Develop and manage continuous A/B and multivariate testing programs to improve conversion rates.
• Ensure accurate tracking, tagging, and data quality across analytics platforms.
• Create clear reports and presentations to communicate insights and recommendations.
• Collaborate with marketing, product, engineering, and design teams to inform strategy and roadmap.

Requirements

• Must be located in Canada or able to work hybrid with presence in Toronto or Waltham, MA office on Wednesdays
• Bachelor’s degree in marketing, analytics, business, data science, or related field.
• 5-8 years of experience in website analytics, digital marketing analytics, or conversion rate optimization.
• Proficiency with analytics and A/B testing tools such as Google Analytics, Adobe Analytics, Optimizely, and others.
• Strong analytical skills and ability to communicate insights clearly.

Nice to have

• Experience in SaaS, e-commerce, or lead-generation environments.
• Familiarity with tag management systems and SEO.
• Understanding of UX design and multi-channel marketing analytics.

Culture & Benefits

• Diversity and inclusion culture with educational programs.
• Opportunities for career growth and professional development.
• Generous paid time off and competitive health and welfare benefits.
• Hybrid work model combining remote work with office collaboration.