Digital Marketing Intern

TL;DR

Digital Marketing Intern (ABM): Contributing to the design, launch, and optimization of account-based marketing campaigns for a segment of global, high-value accounts with an accent on audience segmentation and orchestrate multi-touch engagement across various paid media channels. Focus on developing compelling ad creatives and messaging tailored to each stage of the buyer’s journey and across diverse lines of business.

Location: On-Site San Jose, California - USA

Salary: $28.00 - $33.00 hourly

Company

hirify.global is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

What you will do

• Contribute to the design, launch, and optimization of campaigns aligned to key stages of the customer journey using Demandbase for audience segmentation.
• Leverage AI-driven insights and account-specific data to develop compelling ad creatives and messaging tailored to each stage of the buyer’s journey.
• Manage the trafficking of ads to different platforms, collaborating with multiple vendors and agencies.
• Work closely with internal teams and external partners, contributing to a seamless, unified go-to-market strategy.
• Monitor campaign metrics and analyze performance data to generate actionable insights and refine campaigns.
• Establish and execute a structured A/B testing program, experimenting with creative elements and messaging.

Requirements

• Passion for account-based marketing, including paid media strategies and audience segmentation.
• Familiarity with developing personalized messaging strategies and audience targeting.
• Strong analytical mindset with the ability to interpret marketing performance data.
• Experience with A/B testing methodologies and campaign iteration for optimization.
• Knowledge of paid media channels (paid social, display, content syndication, etc.).
• Currently pursuing a Bachelor’s degree in Marketing, Business, Digital Media, Data Analytics, or a related field.

Nice to have

• Experience with account-based marketing platforms (Demandbase, Madison Logic, etc.).
• Ability to work cross-functionally with marketing, design, and sales teams.
• Comfort with navigating dynamic and evolving marketing technologies.

Culture & Benefits

• Employees can work remotely while others work on-premises in a hybrid work model.
• Company values diversity and celebrates all differences.
• Offers comprehensive and competitive benefits packages and working environments.
• Supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing.