Marketing Campaign Coordinator (YouTube)

Location: Calabasas, California, USA. This is not a remote position and requires on-site work, including travel to event locations, holidays, evenings, and weekends when needed.

Salary: $20.00–$27.00 per hour USD

Company

Insomniac produces large-scale electronic music concerts, club nights, festivals, and immersive live events for millions of attendees worldwide.

What you will do

• Create and execute YouTube-focused marketing campaigns with digital advertising, social, technology, brand, and event marketing teams.
• Develop content calendars, manage video releases, optimize videos, and use Shorts, the Community tab, scheduling, and other platform tools to drive growth and engagement.
• Coordinate agencies, vendors, stakeholders, and project timelines for YouTube and social assets.
• Analyze YouTube, social media, and paid media performance and adapt marketing plans based on weekly insights.
• Partner with design, video, and motion teams to produce YouTube-optimized assets and oversee approvals.
• Oversee on-site media, social, livestreaming, real-time content capture, and post-event recaps.

Requirements

• 2+ years of relevant experience in marketing and/or music, with expertise in YouTube marketing, audience development, or content strategy.
• Deep understanding of YouTube formats, including Shorts, Lives, and long-form content, plus the algorithm and creator ecosystem.
• Experience with project management tools such as Asana and Monday.
• Strong communication, presentation, copywriting, organization, and prioritization skills.
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Applicants must possess U.S. work authorization that does not require visa sponsorship.

Nice to have

• Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, Adobe Premiere, Final Cut, or other video editing platforms.

Culture & Benefits

• Work in a fast-paced environment supporting music festivals, concerts, and live event experiences.
• Open-concept office environment with collaboration across internal teams, agencies, clients, vendors, and partners.
• Ability to support and develop video and YouTube operations team members through recruitment, training, and onboarding.
• Work may involve loud noise, changing temperatures, event-site conditions, and off-hours publishing or monitoring.
• Equal employment opportunity and reasonable accommodation support are provided.