Marketing Campaign Coordinator (YouTube)

TL;DR

Marketing Campaign Coordinator (YouTube): Oversee operations and growth strategy of YouTube channel for dance music events with an accent on campaign execution, content optimization, and cross-functional collaboration. Focus on developing content calendars, analyzing performance data, leveraging platform tools like Shorts and Community tab, and integrating YouTube initiatives with broader marketing efforts.

Location: Calabasas, CA, USA (onsite, no remote). Must possess US work authorization without sponsorship. Willingness to travel, work holidays/evenings/weekends, and tolerate loud noise/extreme temperatures at events.

Hourly Hiring Range: $20.00 - $27.00 USD (California-based)

Company

hirify.global produces innovative, immersive dance music festivals and events worldwide, including Electric Daisy Carnival, captivating millions of fans with advanced production elements.

What you will do

• Create and execute YouTube-focused marketing campaigns, coordinating with digital, social, tech, and brand teams.
• Develop content calendars, manage video releases, optimize content, and use platform tools to drive growth and engagement.
• Manage projects with agencies and stakeholders, integrate YouTube campaigns with event marketing.
• Analyze performance data from YouTube analytics, social, and paid media to adapt strategies and report metrics.
• Stay ahead of YouTube trends, recommend process improvements, and partner with design/media teams for assets.
• Oversee on-site content capture, livestreaming, approvals, and support team onboarding/training.

Requirements

• 2+ years in marketing/music with YouTube expertise (content formats, algorithm, creator ecosystem).
• Project management skills (Asana, Monday), high attention to detail in fast-paced environment.
• Strong communication, copywriting for YouTube titles/descriptions/CTAs, multi-tasking across teams.
• Passion for electronic music, artists, genres, and hirify.global brands.
• US work authorization required (no sponsorship).

Nice to have

• Experience with YouTube Studio, Photoshop, HTML, Google Analytics, Adobe Premiere/Final Cut.
• Ability to handle off-hours publishing/monitoring.

Culture & Benefits

• Open concept office space.
• Support for professional growth and diverse, inclusive teams reflecting fans and artists.
• Equal opportunity employer with accommodations for disabilities and reasonable religious requests.