Organic Growth & AI Marketing Specialist (Mobile Games)

TL;DR

Organic Growth & AI Marketing Specialist (Mobile Games): Growing installs and visibility for mobile games across App Store, Google Play, web, and social platforms with an accent on ASO, SEO, and creative optimization. Focus on leveraging AI tools for automation and iteration, structured experimentation, and performance analysis.

Location: Hybrid in Berlin, Germany

Company

hirify.global is a multi-award-winning independent mobile games company with a global team across 12 studios, aiming to be the most successful games company in the world.

What you will do

• Own and optimize App Store Optimization (ASO) including keyword strategy, metadata, localisation, and creative A/B testing.
• Drive SEO and web growth through technical improvements and high-leverage optimization opportunities.
• Partner with Performance Marketing to analyze the impact of paid UA on organic installs.
• Collaborate with Martech and Data teams to ensure accurate organic tracking, reporting, and attribution.
• Design and run structured experiments to improve discoverability and conversion across store and web.
• Create and iterate on social content and leverage AI tools for workflow automation, creative iteration, research, and copywriting.

Requirements

• Proven experience across ASO and SEO, preferably with mobile games.
• Experience collaborating with Performance Marketing, Product, and Data teams.
• Strong analytical mindset with the ability to structure and interpret experiments.
• AI-native mindset: regularly uses AI tools to solve problems and produce high-quality outputs efficiently.
• Strong organizational and project management skills.
• Design sensibility and strong visual judgment, including experience with designing and producing screenshots and icons using AI.
• English: B2 required.

Culture & Benefits

• 25 days of paid holiday, in addition to bank holidays.
• Continuous opportunities for professional development.
• Supplemental health insurance (Continentale) with an annual budget of 1200 EUR.
• 100% reimbursement for public transportation to the office via BVG ticket.
• Daily free lunch from Wolt when at the office.
• Opt-in employer-contributed pension plan with Degura.

Hiring process

• Talent Acquisition Interview
• Take-home Assessment
• Manager Interview
• Final Interview
• Hired