Head Of Brand And Campaigns (Ecommerce)

TL;DR

Head Of Brand And Campaigns (Ecommerce): Elevating storytelling and driving commercial impact across major seasonal activity, shaping brand experience across touchpoints in the UK market. Focus on brand narrative, integrated campaign strategy, creative effectiveness and leadership of multi-disciplinary marketing teams.

Location: Hybrid (2–3 days in office) in London.

Salary: £80,000 – £100,000 + Bonus + Benefits

Company

Our client is a high-growth, consumer-focused digital business with a household presence and ambitious plans for further expansion.

What you will do

• Own and evolve the UK brand narrative, positioning, and tone of voice.
• Lead end-to-end campaign strategy across major seasonal peaks and monthly brand moments.
• Approve creative territories, propositions, and messaging frameworks.
• Oversee seamless execution across ATL, OOH, PR, social, CRM, app, website, and performance media.
• Use insight and post-campaign analysis to continuously refine creative effectiveness.

Requirements

• 8+ years’ experience in brand or integrated campaign leadership.
• Proven delivery of 360 campaigns including ATL channels.
• Background within consumer, retail, ecommerce, or digital-first environments.
• Experience leading and developing multi-disciplinary marketing teams.
• Strong strategic thinking with confident creative judgement.

Culture & Benefits

• Ownership of high-profile, culturally significant seasonal campaigns.
• Direct influence over brand strategy at a national scale.
• Close partnership with senior commercial and creative stakeholders.
• Opportunity to shape a talented in-house campaigns function.
• Competitive salary, bonus, and hybrid flexibility.