Digital Marketing Campaign Professional (Digital Marketing)

TL;DR

Digital Marketing Campaign Professional (Digital Marketing): Responsible for setting out and delivering marketing, trading, service, and mandatory campaigns that drive significant revenue and engage customers, with an accent on end-to-end campaign management, data targeting, and personalization. Focus on identifying test and learn hypotheses, contributing to creative briefs, and leveraging data and technology for best-in-class outcomes.

Location: London, Manchester, Birmingham or Bristol, United Kingdom. Hybrid work: 3 days in the office, 2 days remote.

Company

hirify.global is a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, serving 1.2 million business customers internationally.

What you will do

• Manage end-to-end campaigns and stakeholders effectively.
• Own data targeting and personalization briefs.
• Identify and implement test and learn hypotheses within campaign activities.
• Contribute to and own creative briefs for integrated and digital-only marketing campaigns.
• Obtain creative and targeting approvals from all required stakeholders.
• Report on performance for all activity delivered through Marketo / AC.
• Collaborate closely with Digital Marketing Automation squad members to drive best-in-class outcomes.

Requirements

• Previous experience in a direct marketing role with an understanding of direct-response marketing.
• Experience of end-to-end campaign management processes in a B2B environment.
• Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns.
• Good understanding of how Marketing Automation platforms work to build campaigns and journeys.
• Proficiency in using data insights to drive actionable change (KPI’s, test & learn plans, AI tools).
• Good understanding of demand management processes, resource capacity management, and campaign deployment.
• Good understanding of the creative briefing and development process, customer profiles, and buying behaviours.
• Experience in working cross-functionally in a collaborative manner.
• Customer obsession is essential.

Culture & Benefits

• Annual on target bonus of 10% based on personal and company performance.
• BT Pension scheme with a minimum 5% employee contribution and 10% BT contribution.
• 25 days annual leave plus 8 bank holidays, with the option to buy up to one week's additional leave.
• Enhanced parental leave policy offering 18 weeks at full pay for all new parents from January 2025.
• Enhanced women’s health support, including help with menopause symptoms and cancer screenings.
• Life Assurance (4 x life cover pay).
• Exclusive colleague discounts on BT broadband packages and EE mobile plans (50% off for self and friends/family).
• Access to unbeatable savings on everyday purchases at hundreds of retailers via 'My Discounts'.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance and gym memberships.
• Volunteering days to give back to the local community.
• Opportunity to participate in a brand new electric vehicle salary sacrifice arrangement ('My EV').
• 24/7 private virtual GP appointments for UK colleagues.