Associate Director, Marketing Strategy

TL;DR

Associate Director, Marketing Strategy: Developing and executing strategic marketing plans for hirify.global and Viator brands with an accent on synthesizing market and customer insights to drive marketing priorities. Focus on influencing cross-functional teams and implementing strategic initiatives beyond recommendations, maximizing impact through action.

Location: Remote in the United States, specifically the East Coast. Occasional travel to company offices as necessary.

Salary: $160,000–$190,000 USD annually

Company

The hirify.global Group connects people to experiences worth sharing, aiming to be the world’s most trusted source for travel and experiences across brands like hirify.global, Viator, and TheFork.

What you will do

• Synthesize internal and external data to identify marketing opportunities and inform strategic decision-making.
• Formulate high-level strategy documents for major initiatives, including international expansion and customer acquisition.
• Lead the coordination and execution of strategic initiatives across marketing functions.
• Partner with channel owners to provide market research and strategy support.
• Serve as a strategic advisor to Marketing Leadership and various stakeholders.

Requirements

• 10+ years of professional experience in Marketing and Strategy roles.
• Advanced data literacy and analytical skills are essential.
• Excellent written communication skills, with the ability to synthesize complex data into clear, actionable strategy documents.
• Hands-on experience putting ideas into action and seeing them through.
• Demonstrated ability to influence and lead cross-functional teams without direct authority.
• An extreme curiosity for the marketing landscape and the travel industry, keeping the team informed of emerging trends.

Culture & Benefits

• Competitive compensation packages, including base salary and annual bonuses.
• Flexible "Work your way" approach, remote-friendly with optional on-site presence.
• Flexible schedule promotes work-life balance.
• Donation matching, tuition assistance, and an annual lifestyle benefit.
• Health benefits including medical, dental, and vision insurance, and a 401(k) plan.
• Generous referral scheme and travel perks.