Social Media & Community Manager (AI)

TL;DR

Social Media & Community Manager (AI): Managing Dove's social media presence, including content ideation, scheduling, community engagement, copywriting, and performance tracking, with an accent on adapting content for various platforms (TikTok, Instagram, YouTube) and maintaining brand consistency. Focus on cultural fluency, trend tracking, proactive community fostering, and leveraging Gen AI tools for content and insights.

Location: Hamburg, Germany, with office presence expected at minimum 2 days per week.

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, leveraging AI technology to revolutionize creativity and efficiency.

What you will do

• Create and manage social content calendars across TikTok, Instagram, and emerging platforms, ensuring consistent cadence and compliance with brand guidelines.
• Schedule and publish content, ensuring every post meets brand, platform, and accessibility standards.
• Write and adapt platform-native social copy, maintaining Dove's tone of voice.
• Monitor social channels daily, respond to comments, messages, and engage proactively to foster community.
• Track trending topics, cultural moments, and platform features, flagging relevant opportunities and drafting reactive content.
• Track and report on social content performance across platforms, using analytics to identify trends and inform future content decisions.
• Collaborate with creative teams, content creators, and the Dove brand team on day-to-day social activity.
• Stay current with social platform updates, algorithm changes, and emerging content formats, sharing relevant developments with the team.

Requirements

• 3-5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG.
• Native German (C2) and fluent English (C1 spoken and written).
• Strong platform fluency across TikTok, Instagram, YouTube, and emerging social channels.
• Experience managing social content calendars and publishing workflows across multiple platforms.
• Solid copywriting skills, with the ability to write platform-native social copy.
• Experience with community management, including responding to comments and engaging with audiences.
• Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social) and native platform analytics.
• Ability to track and report on social performance metrics, understanding how they inform content decisions.
• Strong organizational skills, with the ability to manage multiple workstreams and deadlines.
• Basic proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support copy drafting and content ideation.

Nice to have

• Experience working on Dove or Unilever brands.
• Experience in an in-house agency, embedded studio, or social-specialist environment.
• An editorial background or experience writing long-form and short-form content for social.
• Experience working with influencer or creator content within a publishing workflow.
• Familiarity with social listening tools and basic audience research.

Culture & Benefits

• Committed to creating an inclusive working environment where all employees are encouraged to reach their full potential.
• Actively pro-inclusive and anti-racist across the community, clients, and creations.
• Ambitious environmental goals around sustainability, with science-based emissions reduction targets.
• Collectively work towards embedding sustainability into every department and through every stage of the project lifecycle.