Team Lead Brand Development (Marketing)

TL;DR

Team Lead Brand Development (Marketing): Implementing brand strategies and guidelines across physical and digital touchpoints for an automotive retail group with an accent on high-impact brand activations and campaign localization. Focus on scaling a brand marketing team, ensuring brand compliance, and managing budgets for local activations and partnerships.

Location: Remote

Company

hirify.global is the strategic and operational engine of brand marketing that owns the implementation of brand strategies and guidelines across all physical and digital touchpoints.

What you will do

• Guide internal teams and external partners to implement new branding, campaigns, and brand assets.
• Develop and refine processes for regular audits and systemic optimization of every critical brand touchpoint.
• Ensure campaigns and brand assets are locally relevant, optimally adapted, and culturally resonant.
• Take ownership of budgets and resource allocation for local activations, agency partners, and third-party vendors.
• Lead contract negotiations and oversee spend, ensuring compliance with internal procurement and legal requirements.
• Scale the team by hiring new colleagues and collaborating with the Recruiting Department.

Requirements

• 5+ years’ experience in brand and marketing management or as a brand and marketing strategist.
• Proven track record of managing projects, setting up processes, and enabling teams to implement them.
• Experience in developing and presenting the strategic basis of brand and marketing projects.
• Hands-on familiarity with AI-powered tools and a passion for innovating creative processes through technology.
• Excellent communication, collaboration, and stakeholder management skills.
• Native-level or fluent English; German or other European languages are a plus.

Culture & Benefits

• Be at the forefront of creative and AI-driven brand communication in Europe’s most innovative automotive retail group.
• Thrive in a collaborative, ambitious, and continuously evolving environment.
• Life-work balance is part of our culture, you will receive 30 days of vacation.
• International teams.
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and training.
• Purchase discount for your next car.