Growth Conversion Manager (Marketing)

TL;DR

Growth Conversion Manager (Marketing): Owning A/B testing and personalization across localized websites, with an accent on improving lead generation and funnel progression for global audiences. Focus on designing, testing, and optimizing pop-ups, chatbot flows, and interactive demos to increase engagement and conversions.

Location: Hybrid in Israel

Company

hirify.global helps modern, mid-size businesses transform how they manage people with an intuitive, data-driven HR platform.

What you will do

• Own A/B testing and personalization for localized websites, partnering with the Localization Manager and SEO team.
• Improve lead generation and funnel progression by creating relevant, high-performing experiences for global audiences.
• Collaborate cross-functionally with SEO, Lifecycle, Localization, and Regional Marketing teams to align experiments with growth goals.
• Lead and oversee website layovers strategy, including strategizing and deploying high-impact pop-ups and banner campaigns (e.g., Trendemon).
• Manage and optimize chatbot tools (e.g., Drift, AI bots) by identifying triggers, conversational paths, and handoff behaviors.
• Take ownership of product tour tools (e.g., Navattic) to improve website user experience and product exposure.

Requirements

• 4-6 years of experience in CRO, growth, or experimentation roles within a B2B SaaS or similar digital environment.
• Proven experience driving measurable conversion improvements through A/B testing, personalization, and optimization.
• Strong understanding of experimentation fundamentals, including hypothesis development, statistical significance, and funnel analysis.
• Hands-on experience with CRO and engagement tools such as chatbots, pop-ups, personalization platforms, or interactive demos.
• Data-driven mindset with the ability to analyze performance, interpret results, and connect experiments to downstream funnel impact.
• Experience working cross-functionally with marketing teams in fast-paced, agile environments.

Culture & Benefits

• Flexible hybrid working model.
• Competitive compensation, benefits, and pre-IPO equity.
• Company share options plan.
• Work from home allowance to set up your home office.
• Payment for sick leave from the first day.
• Annual Headspace subscription and wellness benefits.
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment).
• Fun company and team social events.
• Bob balance days (3 additional company-wide long weekends per year).