Marketing Analyst (Igaming)

TL;DR

Marketing Analyst (Igaming): Analyzing large-scale data and uncovering trends to optimize user acquisition efforts and marketing performance across games with an accent on online marketing metrics and user acquisition KPIs. Focus on translating business questions into structured analysis, identifying gaps, trends, or opportunities, and collaborating with various teams to align data with business goals.

Location: Must be based in Israel

Company

hirify.global is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day for their authenticity, engagement and fun.

What you will do

• Analyze and monitor UA performance to support budget allocation and campaign optimization.
• Deliver insights on game profitability, player behavior, and feature impact.
• Design and execute A/B tests, statistical analysis, and data exploration.
• Build and maintain BI dashboards and reports (e.g., LTV, ROI projections, user funnel metrics).
• Translate business questions into structured analysis with clear metrics and success criteria.
• Collaborate with user acquisition managers, creative teams, game studios, and other stakeholders to align data with business goals.

Requirements

• At least 2+ years of experience as an analyst in data-driven organizations – must.
• BA in Industrial Engineering, Economics, Statistics, or a similar quantitative field.
• Experience in big data environments, preferably in the gaming, media, internet, or telecom industries.
• Good understanding of online marketing metrics and user acquisition KPIs (such as LTV, ROI, CPI, retention).
• Hands-on experience in SQL and Excel – mandatory.
• Experience in data mining, A/B testing, analysis, and problem-solving.

Culture & Benefits

• Passion for the gaming industry.
• Curiosity, eagerness to learn, and willingness to make mistakes and grow from them.