Director, Brand & Product Marketing (eCommerce)

TL;DR

Director, Brand & Product Marketing (eCommerce): Leading product and brand positioning, messaging strategy, and integrated marketing plans for eReader, subscriptions, and content sales with an accent on defining product value propositions and differentiators. Focus on planning and executing product launches, driving customer acquisition, and measuring brand and business outcomes in key global markets.

Location: Hybrid remote working environment based in Toronto, Canada.

Salary: CAD $97,020.00 - $147,020.00 annually

Company

hirify.global is a global e-commerce company offering innovative e-reading services with over 6 million eBooks and audiobooks to 30 million+ customers in 190 countries.

What you will do

• Lead product and brand positioning, messaging strategy, and integrated marketing plans.
• Collaborate with research and product teams to define product value propositions and differentiators.
• Plan and execute product launches and integrated campaigns with cross-functional teams and agencies.
• Measure brand health and craft strategic vision for Kobo brand marketing initiatives.
• Manage external agency partners for positioning work and integrated campaigns.
• Equip sales and retail marketing teams with impactful materials and training resources.

Requirements

• Bachelor’s degree in Marketing, Commerce, Business, or a related field.
• 8-12 years of experience in product marketing and integrated marketing, ideally in e-commerce or consumer technology.
• 3+ years of experience in people management.
• Demonstrated ability to manage projects with multiple stakeholders and deliver on deadlines.
• Comprehensive understanding of how different channels work together in an integrated campaign.
• Excellent English skills (verbal and written).

Culture & Benefits

• Flexible hours and hybrid remote working environment.
• Subsidized in-office lunches.
• Free Kobo device + free weekly e-book or audiobook.
• Weekly Kobo Tech University sessions.
• Dog friendly office.