Crm Retention Coordinator (Igaming)

TL;DR

Crm Retention Coordinator (Igaming): Driving player engagement, retention, and dedication through digital marketing campaigns across email, SMS, and push notifications with an accent on personalized player journeys, online bonus promotions, and audience segmentation. Focus on campaign performance, A/B testing, and collaboration with internal teams to align campaign planning and execution.

Location: Hybrid in Boston, MA, but this role is remote to start, but will transition to a hybrid schedule once our office location is established

Salary: $59,500 - $110,500 per year

Company

hirify.global Interactive is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).

What you will do

• Assist in planning, coordinating, and executing digital marketing campaigns, including email, SMS, and push notifications, to drive player retention and engagement.
• Coordinate and set up online bonus promotions across web, app, and other communication channels.
• Assist with audience segmentation and automation using marketing platforms to enable personalized player journeys.
• Maintain the campaign calendar to ensure clear visibility across internal and external collaborators.
• Support the development of promotional content, upload and manage digital assets across platforms, and monitor campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• 2+ years of experience in CRM marketing or a similar role in a digital marketing environment.
• Proven ability to manage multiple projects, with excellent communication, attention to detail, and proofreading skills.
• Familiarity with performance tracking, A/B testing, data reporting, and email marketing guidelines.
• Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Nice to have

• Build and HTML/CSS experience.
• Experience working with Bloomreach Engagement.

Culture & Benefits

• Comprehensive benefits package, including health, dental, and vision insurance.
• Paid time off.
• A 401(k) plan with employer matching.