Senior Manager, Brand Media - Calvin Klein

TL;DR

Senior Manager, Brand Media: Developing and executing brand-building marketing plans and campaigns with an accent on driving short and long-term business outcomes through innovative media strategies. Focus on leveraging cross-channel expertise and consumer insights to lead integrated marketing efforts and manage external agency relationships.

Location: New York, United States (Hybrid). Not eligible for sponsorship.

Salary: $104,500–$141,200

Company

hirify.global is an iconic lifestyle brand focused on fostering an inclusive and collaborative culture, part of PVH+.

What you will do

• Create and identify key marketing strategies to drive interest and capture new customers across various paid channels (Paid Partnerships, Out of Home, Display, Programmatic, Paid Social).
• Own content consolidation across all media channels to ensure cohesiveness.
• Manage the paid social Associate Manager to ensure seamless execution of paid social campaigns.
• Partner with CMI to deeply understand consumer behavior and ground business decisions in insights.
• Provide clear strategic marketing direction to agencies and other key stakeholders, supporting brand goals and KPIs.
• Steward integrated marketing processes from concept, launch, iteration, and optimization.
• Manage global collaboration for campaigns with regional marketing counterparts.
• Confidently present to marketing, cross-functional, and product leadership teams.

Requirements

• 7+ years experience developing and driving insight-fueled marketing strategies and plans at an agency or consumer brand.
• Experience managing creative, complex, and multi-channel campaigns (advertising, communication, content, social, events, product education).
• Well-versed in various marketing channels with a basic understanding of channel function and formats.
• Bachelor’s Degree.
• Deep experience in media planning, including all digital media and social channels.
• Strong analytical and problem-solving skills.

Culture & Benefits

• Competitive pay and bonus programs.
• Best-in-class medical, vision, dental, life, and disability insurance.
• Above-market 401(k) contribution for retirement savings.
• Flexible workplace with generous company-paid holidays, paid time off, hybrid working arrangements, and volunteer opportunities.
• Wellbeing support, including Headspace membership and reimbursement for fitness memberships.
• Access to Care.com services for childcare, elder care, and pet care.
• Education assistance, including tuition reimbursement.
• Associate discount for company outlets and e-commerce sites.