Senior Marketing Manager

TL;DR

Senior Marketing Manager (B2B Events/Information): Leading a team to drive revenue growth for a portfolio of business information subscription brands, membership networks, events, sponsorship, and marketing solutions. Focus on developing strategic marketing approaches, executing targeted campaigns, and optimizing marketing technology tools to achieve commercial goals.

Location: Based in New York

Salary: $100,000-$115,000

Company

hirify.global Group is a subscriber-focused business intelligence company informing and connecting investment professionals across global, specialised markets.

What you will do

• Develop a deep understanding of target markets and audiences, including detailed personas and workflows.
• Partner with Product and Events teams to design and execute new product development launch programs.
• Design and implement targeted campaigns for key audience segments, delivering a strong sales pipeline and meeting eCommerce targets.
• Create programs for acquisition, customer onboarding, cross-sell/upsell, and account-based marketing.
• Team management and leadership, including recruitment, development, coordination, and retention efforts.
• Collaborate with internal Design and DMO teams and external agencies to create marketing content.

Requirements

• Bachelor’s Degree - B.S. or B.A.
• Proven experience in Marketing leadership roles within B2B events and information (subscription) products.
• Proven experience in leading and managing teams effectively.
• Skilled in developing and executing strategic plans for portfolio management.
• Strong project management capabilities and communication skills.
• Data-driven with a strong understanding of segmentation, analysis, and selection processes.

Culture & Benefits

• hirify.global Group values diverse talent and welcomes applications from everyone.
• hirify.global Group is an equal opportunity employer.
• hirify.global Group supports flexible working arrangements and welcomes career returners.