Regional Marketing Manager (LATAM)

TL;DR

Regional Marketing Manager (LATAM): Building and implementing comprehensive regional demand generation and field marketing strategies for Latin America with an accent on lead generation and revenue growth. Focus on brand awareness, driving net-new growth, and expanding existing customer base through localized campaigns and sales partnerships.

Location: Full-time based in São Paulo, Brazil

Company

Figma is a product company creating a platform that helps teams bring ideas to life, from brainstorming to prototyping and design iteration with AI.

What you will do

• Build and adapt Demand Generation strategies for LATAM, ensuring consistent marketing results in Portuguese and Spanish.
• Create localized Field Marketing strategies to drive brand awareness and generate pipeline.
• Develop LATAM Digital & Content Marketing strategies, regionalizing global content and optimizing distribution.
• Partner with regional Sales teams to deliver a sales-led marketing strategy for customer acquisition and expansion.
• Implement frameworks for performance tracking and budget management for all marketing programs.
• Act as the face of LATAM marketing and an International Marketing brand ambassador.

Requirements

• 8+ years of B2B Marketing leadership experience across multiple Latin American countries, specifically Brazil and Mexico.
• Experience building full-funnel Demand Generation strategies for SMB, MM, and Enterprise segments.
• Demonstrated understanding of digital marketing mix and scaling programmatic campaigns.
• Data-driven with a creative mind.
• Vendor or contractor management experience.
• Fluency in both Portuguese and Spanish is required.

Nice to have

• PLG/SaaS experience.
• Experience using Figma.
• Experience building B2B Marketing in Argentina, Chile, or Colombia.

Culture & Benefits

• Value "Grow as you go," encouraging continuous learning and skill development.
• Committed to diversity, equity, and inclusion, operating as an equal opportunity workplace.
• Provides reasonable accommodation for individuals with disabilities in the application and employment process.
• Requires candidates to keep cameras on during video interviews.
• Requires in-person onboarding.