Marketing Activation Executive (GenAI)

TL;DR

Marketing Activation Executive (GenAI): Building and optimizing the activation layer for B2B marketing strategies across ABM, outbound, inbound, events, and partner-led motions with an accent on turning marketing strategy into qualified pipeline. Focus on owning GTM workflows and tools, proactively hunting for new business opportunities, and leveraging GenAI to automate and improve processes.

Location: Onsite in London, United Kingdom

Company

hirify.global is dedicated to building the world's most powerful measurement solution for online retail, trusted by leading brands like Huel, Oh Polly, and Dyson, managing $4 billion in annual ad spend.

What you will do

• Own and iterate on ABM, outbound, and inbound activation workflows, utilizing tools like HubSpot, Dripify, and LinkedIn automation.
• Proactively identify and pursue early-stage sales opportunities through market signals, intent data, and industry events.
• Lead initial discovery calls and qualify opportunities before handing to Account Executives.
• Ensure proper prioritization, enrichment, and timely handover of accounts and contacts to Sales.
• Track and report on activation performance across the marketing-to-sales funnel.
• Utilize and contribute to hirify.global's GenAI Hub, experimenting with tools like Claude Code and MCP servers to automate and improve GTM processes.

Requirements

• Technically curious, eager to learn new tools and build workflows.
• Commercially driven, focused on pipeline, revenue, and new business.
• Genuinely excited by GenAI and actively wanting to build with it (experience with Claude, ChatGPT, Cursor, or similar is a strong signal).
• Strong communication skills, comfortable working across Marketing, Sales, Partnerships, and RevOps.
• Organised and data-literate, able to track performance and iterate quickly.
• Desire for real ownership and progression into senior commercial, operations, or growth roles.
• Must be based in London, United Kingdom.

Nice to have

• Experience with GTM or marketing automation tools (e.g. HubSpot, Apollo, Dripify).
• Exposure to ABM, outbound, or demand generation in a B2B context.
• Any experience building with AI tools (personal projects, automations, scripts).
• Internship or early experience in growth, operations, or sales.

Culture & Benefits

• Competitive base salary and commission.
• Opportunity to be part of a fast-growing scaleup, trusted by major brands.
• Hands-on access to modern GTM tools and an active GenAI environment.
• Work directly with experienced leaders across various departments.
• Part of Blenheim Chalcot, a leading global venture builder.
• Flexible benefits including Private Medical and Dental, gym subsidies, life assurance, and pension.
• 25 days of paid holiday + your birthday off.
• Free snacks in the office.
• Quarterly team socials.