Working Student Audience Strategy & Activation (Marketing/Data)

TL;DR

Working Student Audience Strategy & Activation (Marketing/Data): Supporting the evolution of decision-led, reusable audience building blocks across multiple marketing channels with an accent on data-driven frameworks and scalable activation. Focus on creating reusable audience logic, analyzing performance, and maintaining governance rules for cross-channel user experiences.

Location: Hybrid working, spending 60% of your time in the office and 40% at home. Offices are in Munich, Madrid, Krakow, Wroclaw, London and Vienna.

Company

hirify.global is a trailblazing pet e-commerce company with over 25 years’ experience, making over 12 million customers genuinely happier.

What you will do

• Support creation of reusable audience logic (e.g., lifecycle segments, category propensities, brand affinities, churn risk groups).
• Assist in preparing audience exports, QA checks, and documenting audience definitions and governance rules.
• Support activation across CRM, paid, onsite, and app platforms.
• Help analyze audience performance and activation results using SQL-based outputs.
• Identify data gaps or manual bottlenecks and support automation initiatives.
• Maintain audience documentation in Jira and ensure clean handover between stakeholders.

Requirements

• Currently enrolled in Business, Marketing, Data Science, Economics, or similar fields.
• Strong analytical mindset with comfort in Excel and independent SQL querying skills.
• Interest in CRM, CDPs, and marketing technology stack.
• Structured, detail-oriented, and process-driven approach.
• Curiosity about how marketing and activation work at scale.

Nice to have

• Experience with data layers, data products, CRM and CDP tools (e.g., Braze, Tealium, Salesforce or similar).
• Exposure to segmentation or A/B testing.

Culture & Benefits

• Hybrid working model: 60% in office, 40% at home.
• Collaborative and multinational team across Munich, Madrid, Krakow, Wroclaw, London, and Vienna.
• Trust-based work environment, empowering individuals to get the job done.
• Commitment to equal opportunity, diversity, and inclusion for all team members.
• Opportunity to learn scalable audience management in a multi-market e-commerce company.