Digital PR Manager

TL;DR

Digital PR Manager: Driving hirify.global’s organic rankings, traffic, and revenue by building high-quality links through data-led campaigns and compelling narratives across UK and US markets. Focus on ideating newsworthy campaigns, cultivating strong media relationships with journalists and influencers, and tracking performance.

Location: Brighton (Full-time, hybrid)

Company

hirify.global is the largest global platform for used photography and videography equipment, transforming how people buy, sell, and trade photo and video kit.

What you will do

• Own the Digital PR content creation process, from ideation to briefing assets and writing pitch emails.
• Create and run Digital PR campaigns across the US and UK, including reactive newsjacking, data-led studies, product PR, and expert commentary.
• Work cross-team to identify impactful link-building opportunities and target publications that drive results.
• Build and manage media relationships with key journalists and influencers, responding quickly to requests and positioning spokespeople.
• Measure campaign performance, including coverage, links, traffic, and brand mentions, and report impact to the marketing team.

Requirements

• Proven experience in Digital PR, ideally at an agency or in-house for a consumer brand.
• Strong data-storytelling skills, including finding insights in datasets, writing methodology, and briefing visual assets.
• Experience in both US & UK markets and excellent written communication and pitching in UK/US English.
• A good working understanding of SEO fundamentals, especially regarding link value.
• Demonstrable project management skills and the ability to influence stakeholders and collaborate cross-functionally.
• A creative mindset, able to draft a calendar of news-worthy, innovative, and on-brand campaign concepts.

Culture & Benefits

• 25 days annual leave + bank holidays and 1 wellbeing day off per year.
• 5% employer contributory pension scheme and private healthcare.
• Access to the hirify.global 'Learning Lab' with thousands of free courses for professional and personal upskilling.
• Buzzing social calendar and a dog-friendly workplace.
• 2 volunteer days per year for charity that aligns with hirify.global values.
• An inclusive and diverse work environment where every employee has the opportunity to make an impact and grow.