Content Creator & Social Media Manager (Fintech)

TL;DR

Content Creator & Social Media Manager (Fintech): Defining and executing Sling's social media strategy and online identity with an accent on creating engaging short-form video and graphics. Focus on driving organic awareness, managing online communities, and building Sling into a recognized online personality that drives user growth.

Location: Remote-friendly. While the company has a hybrid setup in London, candidates who live across borders are particularly welcomed, reflecting the customer base.

Company

hirify.global, from Avian Labs, Inc., is building a global app for managing, sending, and receiving money across 150 countries and currencies, leveraging stablecoin and real-time payments technology.

What you will do

• Define Sling's social media strategy, including platform prioritization and audience targeting to drive business impact.
• Shape Sling's online identity, making deliberate decisions about tone of voice and visual style across all channels.
• Create original content in various formats (short-form video, graphics, captions) for platforms like Instagram, TikTok, X, YouTube, and LinkedIn.
• Build and own a content calendar, managing day-to-day publishing and scheduling across all platforms.
• Coordinate with external content creators, videographers, and influencer partners for consistent, high-quality output.
• Drive organic awareness through active participation in relevant online communities (Reddit, Facebook Groups, Twitter/X).
• Monitor and respond to comments and DMs, engaging authentically on behalf of the brand.
• Track performance metrics and use data to improve content strategy over time, focusing on follower growth, engagement, and user growth.

Requirements

• A proven content creator, comfortable in front of and behind a camera, with a strong eye for platform-specific content.
• A genuine feel for brand voice, able to craft a human, non-corporate online persona.
• Fluent in both English and Spanish (written and spoken), with native-level copy writing skills in both.
• Highly organized and self-directed, capable of managing a content calendar and coordinating multiple contributors independently.
• Scrappy and creative, able to generate ideas, test them fast, and learn from data.

Nice to have

• A personal social media following.
• A genuine passion for personal finance, travel, or the cross-border lifestyle.
• Experience with a digital nomad lifestyle.
• Experience in fintech, payments, or a fast-growing consumer app.
• Experience coordinating influencer partnerships or UGC campaigns.

Culture & Benefits

• Competitive salary with an equity package.
• Opportunity to be a core part of a fast-growing global fintech startup.
• Collaborative and autonomous work environment.
• Professional growth opportunities, team offsites, and events.