Influencer Marketing Manager (Fintech)

TL;DR

Influencer Marketing Manager (Fintech): Lead the strategy, execution, and optimization of influencer marketing programs for an AI-powered remittances platform with an accent on creator partnerships, campaign management, and performance metrics. Focus on sourcing influencers across platforms, negotiating contracts, executing end-to-end campaigns, and analyzing ROI to drive acquisition and brand growth.

Location: Remote work environment (offices in Miami and Mexico City; hybrid model optional if preferred)

Company

Hyper-growth Series B fintech revolutionizing remittances for Latin immigrants in the U.S. via AI chatbot on WhatsApp, leveraging blockchain and stablecoins, backed by $100M+ from top investors.

What you will do

• Develop and execute influencer marketing strategy aligned with growth and brand goals, defining creator segments, campaign objectives, and selection criteria.
• Source, evaluate, recruit influencers on TikTok, Instagram, YouTube; negotiate contracts and build long-term partnerships.
• Manage end-to-end campaigns: creative briefs, content approvals, launches, ensuring alignment with brand guidelines.
• Track performance using metrics like reach, engagement, CAC, ROI; create reporting frameworks for optimization.
• Experiment with creator tiers and formats; scale top performers into ambassador programs.
• Collaborate with Growth, Brand, Product Marketing, Analytics, Legal, and Finance teams.

Requirements

• 4+ years in influencer marketing, creator partnerships, or social media marketing.
• Proven track record managing campaigns with measurable outcomes.
• Strong understanding of creator ecosystems on TikTok, Instagram, YouTube.
• Experience negotiating partnerships and managing budgets.
• Analytical mindset using performance metrics for decisions.

Nice to have

• Experience in consumer tech, fintech, or high-growth startups.
• Familiarity with affiliate tracking, creator attribution, or influencer platforms.
• Working with agencies or large creator programs.

Culture & Benefits

• Competitive salary, stock options, annual performance bonus.
• Health, dental, vision plans; unlimited PTO; paid parental leave.
• Remote-first with hybrid option in Miami or Mexico City offices.
• Continuous learning opportunities and growth in entrepreneurial environment.
• High-performance team culture with radical transparency, bias for action, and experimentation.