Product Marketing Specialist

TL;DR

Product Marketing Specialist: Developing and implementing marketing strategies for our platform with a clear, accurate, compelling message tailored to each of our customer verticals. Focus on the planning and execution of ‘product-version’ and ‘new-product’ launch GTM campaigns.

Location: Must be based in Mississauga, Canada

Salary: $55,000 – $70,000 annually

Company

hirify.global is committed to delivering best in class mobile and IoT device management solutions.

What you will do

• Establish a strong value proposition and develop content for our platform with a clear, accurate, compelling message tailored to each of our customer verticals.
• Develop a deep understanding of our product development roadmap and maintain a detailed roadmap calendar to assist our global marketing organization.
• Develop competitive analysis and content that clearly communicates our key USPs.
• Support discussions with Product Managers to illuminate the ‘so what’ of new and updated products and features to different audiences.
• Work with our global marketing organization to develop upsell value proposition content.
• Work with the Global Channel Marketing team to support content for our reseller and OEM partner enablement teams.

Requirements

• 3 years of experience in the high-tech sector, with exposure to Product Marketing related work; B2B experience preferred.
• Technical background intersecting with a marketing background is a plus.
• Experience supporting the creation of sales enablement content (proposals, one-pagers, blog posts, media articles, graphics, videos, and sales presentations).
• Proven writing and editing skills with an eye for detail.
• Outstanding communication and cross-group collaboration skills with comfort working across multiple time zones and cultures.
• Strong time and project management skills with a proven ability to handle multiple competing priorities with ease.

Culture & Benefits

• Foster a company culture that emphasizes personal growth, continuous innovation, and fun.
• Environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line.
• Work with leading-edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams.