Sr. Product Marketing Manager (AI)

TL;DR

Sr. Product Marketing Manager (AI): Driving strategic marketing vision and execution across the hirify.global Kids tablet portfolio, leading cross-organizational initiatives that shape product strategy and market positioning with an accent on end-to-end go-to-market strategy for multiple product lines. Focus on influencing product roadmaps through deep customer insights, and establishing marketing best practices that scale across the broader Devices organization.

Location: Remote (USA)

Salary: 142,800.00 - 212,600.00 USD annually

Company

hirify.global strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline.

What you will do

• Define and own multi-year marketing strategy for the Tablet portfolio, driving revenue impact and influencing product roadmaps.
• Lead cross-organizational go-to-market execution for multiple concurrent global product launches.
• Establish marketing frameworks, measurement methodologies, and best practices that scale across the Devices organization.
• Own comprehensive market segmentation strategy and voice-of-customer programs that inform org-wide decisions.
• Drive P&L-level business metrics including revenue, market share, and customer acquisition.
• Lead international expansion strategy, including market entry plans, localization, and strategic partnerships across diverse geographies.

Requirements

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Nice to have

• Experience using any of SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Experience developing and executing on GTM strategies that are large in scope.
• Experience working cross-functionally across marketing, product management, analytics, UX, and research.

Culture & Benefits

• hirify.global offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.
• Our inclusive culture empowers hirify.globalians to deliver the best results for our customers.