Product Marketing Manager (AI, Hardware)

TL;DR

Product Marketing Manager (AI, Hardware): Defining positioning, value propositions, and go-to-market strategies for AI-powered hardware products and platform, with an accent on launch leadership and cross-functional alignment. Focus on translating market insight into clear messaging and technically accurate claims for industrial environments.

Location: Hybrid in New York, with willingness to travel up to 15-25% to customer sites.

Salary: $120,000 - $150,000 a year

Company

hirify.global builds an AI-powered platform for industrial environments to enable proactive risk prevention across safety, operations, and quality management.

What you will do

• Define positioning, value propositions, and proof points for new hardware products and the platform.
• Refine go-to-market motions for priority ICPs and industry verticals, including buyer personas and competitive framing.
• Own launch planning and execution, including asset development and internal enablement.
• Ensure marketing claims are technically accurate and differentiated through cross-functional alignment with Product and Engineering.
• Gather customer and field feedback to improve messaging, assets, and priorities.

Requirements

• 3+ years in Product Marketing or a related Go-to-Market role in B2B SaaS.
• Strong preference for hardware + software experience.
• Mastery of product marketing responsibilities, including messaging, positioning, and content creation for events.
• Proven ability to influence stakeholders and make data-informed decisions.
• Ability to create and deliver value-based, persuasive storytelling for diverse audiences.
• Strong writing skills for crisp positioning, product copy, and executive decks.
• Technical depth to communicate complex product concepts with credibility.
• Possess a startup mindset with high ownership and pragmatic judgment.