Brand Lead (AI, Legaltech)

TL;DR

Brand Lead (AI, Legaltech): Defining and scaling hirify.global's brand presence in the US, crafting positioning, voice, and visual identity with an accent on integrated marketing campaigns, brand integrations, and creative direction. Focus on building brand architecture, driving awareness, and establishing measurement for brand health and impact.

Location: New York City - On-site 5 days per week

Salary: $155,000 - $170,000 + share options

Company

hirify.global is a regulated law firm building an AI-native platform to revolutionize legal practice and make law accessible to everyone, backed by top-tier investors including Google Ventures.

What you will do

• Develop and execute comprehensive brand strategies, establishing positioning, voice, and visual identity.
• Create brand guidelines and frameworks that can scale across acquired companies and new markets.
• Build and execute integrated marketing campaigns that establish hirify.global as a category leader.
• Develop brand integration strategies for acquired companies, building a unified brand architecture.
• Lead creative development across all channels and manage relationships with agencies and creative partners.
• Define brand KPIs and tracking methodologies to measure awareness, perception, and impact.

Requirements

• 7+ years of experience in brand building, with a proven track record in competitive markets.
• Experience with both B2B and B2C Brand Marketing.
• Experience building a brand from the ground up or significantly repositioning an existing brand.
• Deep understanding of brand strategy, positioning, and architecture.
• Portfolio demonstrating exceptional creative judgment and execution across multiple channels.
• Strong storytelling skills with the ability to craft narratives that resonate across diverse audiences.
• Must work on-site 5 days per week in New York City.

Culture & Benefits

• Premium healthcare benefits with 100% employee cover and 50% dependent cover.
• 20 days vacation + 11 Federal holidays + 1 day of Birthday leave.
• 401k matching contribution up to 2% of salary.
• Equity options in hirify.global LTD.
• Commitment to building a diverse and inclusive team.

Hiring process

• Introductory call with Talent team.
• 1:1 with Co-Founder & CEO.
• Case Study Assessment.
• Values interview with Co-Founder & Head of AI.