Global Commercial Customer Insights Manager

TL;DR

Global Commercial Customer Insights Manager: Leads the development and execution of customer insight across global travel retail channels with an accent on translating insights into strategic actions that enhance customer experience and drive growth. Focus on designing, executing, and managing qualitative and quantitative research studies and synthesizing insights from various data sources.

Location: Madrid, Spain

Company

hirify.global is redefining the travel experience through the dedication and expertise of its diverse workforce, operating across 73 countries and 1,000 locations in travel retail and food & beverage.

What you will do

• Lead, design, execute, and manage a portfolio of qualitative and quantitative research studies to address critical business questions.
• Interpret and synthesize insights across various data sources (transactional, loyalty programs, camera analytics, market research).
• Create and deliver professional, visually compelling presentations for executive audiences.
• Regularly present strategic insights and recommendations to senior leadership and cross-functional teams.
• Foster strong collaboration with key stakeholders to maximize synergies and support in defining business questions.
• Maintain the quality of main projects, including Customer Perception Tracking and the NPS program (ECHO).

Requirements

• 6+ years’ experience in Consumer insights in Market research agencies or companies (ideally FMCG, Retail, or Foodservice).
• Proven ability to lead research paths and deliver actionable insights, contributing to overall marketing and commercial strategy.
• Fluent in English - written and spoken - is required.
• Strong project management skills.
• Experience in creating presentations and executive summaries, integrating insights and data from various sources.
• Proven experience in qualitative and quantitative research and insight validation.
• Analytically minded with the ability to synthesize multiple data/insight sources into a clear and tangible action plan.
• Experience using AI-powered tools and platforms and excellent knowledge of MS Office Suite.

Nice to have

• Experience in leading multi-country projects.
• Knowledge of Spanish.

Culture & Benefits

• Be part of a truly global company with over 76,000 individuals representing more than 150 nationalities.
• Work within a culture that values teamwork, development, and innovation.
• Endless opportunities for collaboration and growth across multiple channels (airports, motorways, cruise ships, ports, railways).
• Sustainability and social responsibility are embedded in the company's strategy.
• Empowerment to make an impact within a dynamic, international career.