CRM Specialist

TL;DR

CRM Specialist: Managing all CRM campaigns in Brazil for the Weight Loss category, from strategy to execution, with an accent on acquisition, retention, and transactional communications. Focus on building, managing, and reporting campaigns, continuously reviewing the user communication journey, and ensuring alignment with global strategy.

Location: Hybrid role based in São Paulo

Company

hirify.global is a promising scale-up in the health & wellness space.

What you will do

• Build, manage, and report all Brazilian Weight Loss CRM campaigns through the Customer.io platform.
• Translate business objectives into effective CRM strategies to drive customer acquisition and retention.
• Design, execute, and report tests to continuously improve CRM campaign performance for areas like cart abandonment and churn recovery.
• Continuously review the user communication journey to decrease contact volume and enhance the customer experience.
• Collaborate daily with the UK team to ensure alignment on global strategy and shared best practices.

Requirements

• At least 4 years of experience with CRM platforms such as Customer.io, Braze, or Salesforce.
• Fluent in English.
• Exceptional written ability in Portuguese.
• Intermediate/Advanced HTML knowledge.
• Highly analytical profile, capable of building reports and tracking performance.
• Able to conduct strategic analysis of the customer journey and propose actions to meet or improve business objectives.

Culture & Benefits

• Private medical insurance plan (Amil S750).
• Access to an English learning platform with 1 class hour per week.
• Gym and wellness benefit with Wellhub.
• 22 business days of vacation.
• Opportunities for progression, ownership of goals, and direct impact within a growing team.
• Join the early stages of one of the most promising scale-ups in the health & wellness space.