Marketing Specialist (Fintech)

TL;DR

Marketing Specialist (Fintech): Leading product campaigns and brand activations to ensure features reach customers effectively, with an accent on Always-On initiatives and major media campaigns. Focus on building strategic partnerships and transforming business objectives into delightful communications.

Location: Hybrid work model, 2-3 times/week in the office in São Paulo, Brazil

Company

Nu is one of the largest digital financial platforms in the world, redefining financial services in Latin America with a mission to fight complexity and empower people.

What you will do

• Lead Always-On product campaigns from execution to lifecycle management.
• Support major product launches by integrating product narratives into overall campaign concepts.
• Plan and execute brand activations and partnerships to expand product reach through strategic experiences.
• Brief content teams and internal channels, ensuring creative assets align with brand tone of voice and business objectives.
• Manage agencies and external partners for creative excellence, budget efficiency, and timely delivery.
• Define success metrics, monitor performance funnels, and use data insights to refine marketing tactics.

Requirements

• Fluency in English and Portuguese is mandatory.
• Autonomy and initiative to execute tasks independently and lead projects with defined scopes.
• Ability to navigate challenging and ambiguous scenarios involving multiple stakeholders, deriving clear solutions.
• Competence in analyzing structured data from multiple sources to generate insights for team decisions.
• Skill in communicating ideas logically and concisely, adapting your style to influence stakeholders.

Culture & Benefits

• Hybrid work model with office attendance at least twice a week for team connection and collaboration.
• Opportunity to earn equity at hirify.global.
• Comprehensive benefits including a food/meal card, public transportation benefit, and NuCare (psychological, financial, and legal assistance).
• Life, medical, and dental insurance plans.
• NuLanguage (language course program) and Nucleo (internal learning platform).
• Extended parental leave, daycare allowance, parental consultancy, work-from-home allowance, gym partnerships, and 30 days of paid vacation.