Brand Media Buyer, Tv and Offline (Customer Acquisition and Brand Building) (Adtech)

TL;DR

Brand Media Buyer, TV and Offline (Adtech): Driving new customer acquisition for a SaaS product at scale through full-funnel video and offline media, with an accent on measurable results and brand goals. Focus on hands-on buys across YouTube and programmatic CTV/OTT platforms, leveraging data to improve reach and conversion outcomes.

Location: Boston, MA or Remote

Salary: $80,400 - $100,500 USD

Company

hirify.global empowers business owners, entrepreneurs, non-profits and individuals to succeed by giving them the help and tools they need to grow online.

What you will do

• Develop media strategies across Total Video (YouTube, CTV, and Linear TV) focused on driving measurable new customer acquisition and brand goals.
• Execute hands-on buys across YouTube (Google Ads) and programmatic CTV/OTT (DSPs like DV360 or TTD) that integrate with offline channels to improve reach and funnel performance.
• Monitor budgets daily inside platforms to ensure efficient pacing toward brand, lead, trial, and CPA goals.
• Conduct real-time optimizations across YouTube bidding, CTV placements, creative variations, and flighting to improve conversion outcomes.
• Partner with Analytics to align channel performance with downstream metrics including brand lift, trial activation, and paid conversion.
• Collaborate with MarTech and Analytics to improve attribution, tracking (including view-through), and measurement accuracy across video platforms.

Requirements

• 3 to 6+ years of hands-on media buying experience, with a strong focus on customer acquisition and brand building.
• Technical Platform Expertise: Extensive experience in Google Ads (YouTube) and programmatic DSPs (DV360, The Trade Desk, etc.) for OTT/CTV execution.
• Strategy Expert: Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
• Negotiator: Strong negotiation skills with experience managing large budgets, Deal IDs, and media partner relationships.

Nice to have

• SaaS or subscription-based experience, ideally targeting SMB audiences.
• Knowledge of incrementality testing and measurement models (MMM/MTA).
• Experience with ad verification (IAS/DV), brand safety, and performance measurement tools.

Culture & Benefits

• We celebrate one another’s differences and are proud of our culture of diversity and inclusion.
• Dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career and we encourage and support our team members to learn different aspects of the business.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.