Senior Digital Marketing In-Product Campaign Manager (Gaming)

TL;DR

Senior Digital Marketing In-Product Campaign Manager (Gaming): Manages high-visibility digital marketing campaigns for a global gaming organization with an accent on end-to-end campaign delivery and subscription-based gaming initiatives. Focus on shaping campaign briefs, developing messaging, coordinating creative production, and optimizing performance.

Location: Hybrid in Redmond, WA

Salary: $48 to $52 USD/hour

Company

hirify.global is a technology company specializing in digital transformation, offering cloud, data, analytics, and customer experience optimization solutions.

What you will do

• Lead development and execution of digital marketing campaigns across multiple in-product surfaces, delivering 20+ campaigns per month.
• Build campaign plans in partnership with product marketing, ensuring alignment with business goals.
• Manage campaign brief creation, translating stakeholder goals into actionable requirements.
• Recommend messaging approaches, audience targeting, imagery selection, and frequency caps.
• Collaborate with design teams to develop campaign decks and route them to production teams via Azure DevOps.
• Analyze campaign performance regularly and recommend improvements.

Requirements

• 7–10+ years of overall professional experience.
• Minimum 5 years developing marketing campaigns, ideally within gaming or entertainment.
• Minimum 5 years of copywriting/messaging and project management experience supporting marketing efforts.
• Minimum 5 years working directly with programming, developer, or content-management teams.
• Bachelor’s degree required (marketing or related field preferred).
• Exceptional attention to detail — resumes containing typos or spelling errors are disqualifying.

Nice to have

• 7+ years of experience in advertising, media planning, product marketing, paid media, digital merchandising, or business strategy.
• Strong understanding of digital campaign development and iterative optimization.
• Familiarity with gaming industry trends, game launch go-to-market practices, and subscription-based content services.
• Passion for gaming and familiarity with gaming communities, genres, and products.

Culture & Benefits

• Comprehensive medical, dental, and vision coverage.
• Flexible Spending Account and 401k program.
• Competitive PTO offerings and Parental Leave.
• Paid volunteer hours and tuition reimbursement.
• Opportunities for professional growth and development.
• Commitment to a healthy and happy team.