Brand Manager (GameDev)

TL;DR

Brand Manager (GameDev): Shaping how a brand-new R&D game product shows up in the world and how players first experience it, with an accent on driving go-to-market strategy and executing global player experiences. Focus on aligning teams, building momentum, and delivering key moments with clarity, craft, and operational excellence for a live-service product.

Location: Los Angeles, USA (Los Angeles Only)

Salary: $149,800.00 - $208,400.00 USD

Company

Riot Games is a game developer focused on putting players first and creating experiences that make it better to be a player.

What you will do

• Shape global go-to-market strategy, translating game experiences into actionable marketing plans.
• Lead end-to-end execution of cross-functional campaigns, from objectives through launch and evaluation.
• Partner with internal and external teams (Product, Publishing, Creative, Community, Social, Comms, Regional) to align priorities.
• Own the development and execution of core go-to-market tactics, including channel planning and asset development.
• Serve as the accountable on-team owner for campaign rollout and tactical execution, overseeing marquee moments.
• Drive cross-functional coordination and operational rigor, maintaining campaign roadmaps and timelines.
• Ensure campaigns are delivered on time, on brief, and on budget, identifying risks and helping navigate tradeoffs.
• Support development of scalable campaign frameworks and evaluate performance with Analytics and Insights.

Requirements

• 6+ years of experience in brand management, product marketing, publishing, or equivalent roles.
• Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
• Strong cross-functional leadership skills, with a track record of aligning multiple teams and stakeholders.
• Exceptional organizational and project management abilities.
• Demonstrated strength in execution, able to turn strategy into action.
• Experience working on live-service products or content-driven marketing programs.
• Excellent communication skills, including writing clear briefs and presenting plans.
• Passion for games and empathy for players.

Nice to have

• Familiarity with global publishing models and working with regional partners.
• Experience or passion for the games industry, entertainment, or youth-culture-driven brands.

Culture & Benefits

• Open paid time off (PTO) policy and flexible work schedules.
• Medical, dental, vision, and life insurance.
• Parental leave for you, your spouse/domestic partner, and children.
• 401k with company match.
• Collaborative teams where unique perspectives are empowered.