Product Marketing Manager (PhpStorm, AI)

TL;DR

Product Marketing Manager (PhpStorm, AI): Develop and execute high-impact marketing strategies for PhpStorm, reinforcing its position in the AI-powered development tools landscape, with an accent on market positioning, messaging, and community engagement. Focus on driving adoption, optimizing marketing performance, and strengthening relationships with influencers and the PHP community.

Location: Hybrid (Germany, Netherlands, Serbia, Cyprus, Spain, Czech Republic, Poland, Armenia), with a remote option available from Germany.

Company

hirify.global creates effective developer tools and has been striving for over 25 years to automate routine checks and corrections, with PhpStorm being a leading IDE in the PHP ecosystem.

What you will do

• Develop and execute high-impact product marketing strategies.
• Drive PhpStorm’s market positioning and messaging against alternative IDEs and AI-powered tools.
• Measure, analyze, and optimize marketing performance using data-driven insights.
• Build and strengthen relationships with influencers, contributors, and the PHP community.
• Manage marketing budget allocation and support the product team at PHP-related conferences.

Requirements

• Fluent in English with excellent communication skills.
• Proven experience in marketing or product marketing, ideally in software development, AI, or tech.
• Ability to craft and execute strategic marketing initiatives with measurable outcomes.
• Analytical mindset with the ability to derive insights from data and optimize performance.
• Creative and innovative in marketing strategies, with a results-driven approach.
• Self-motivated and organized, with a track record of delivering impactful projects on time and within budget.

Nice to have

• Experience with PHP or its ecosystem.
• Understanding of developer audiences and developer communities.
• Familiarity with hirify.global products.

Culture & Benefits

• Work with a vibrant and highly engaged PHP community.
• Benefit from strong loyalty and trust among PhpStorm users for feedback and insights.
• Leverage established relationships with influencers and media for amplified launches.
• Opportunity to creatively adapt a distinctive PHP mascot in marketing campaigns.