Brand Manager (Gamedev)

TL;DR

Brand Manager (Gamedev): Driving the ongoing evolution and commercial performance of the Cyberpunk 2077 franchise, ensuring the brand remains culturally relevant, commercially strong, and strategically aligned. Focus on translating global brand strategy into executable campaign plans and orchestrating cross-functional teams for marketing initiatives.

Location: Onsite in Warsaw, Poland. Relocation support is provided.

Company

hirify.global is a video game developer focused on creating revolutionary, story-driven RPGs that captivate gamers.

What you will do

• Lead planning and execution of Cyberpunk 2077 campaign beats, defining clear objectives for expansion sales, player reactivation, or platform acquisition.
• Translate business targets into marketing priorities and align campaign scope with expected commercial impact.
• Build and maintain strong working relationships across Development, Creative Services, Marketing, Public Relations, Communications, and Business Development teams.
• Manage and oversee the content marketing calendar, ensuring consistent and cohesive messaging across all promotional efforts.
• Partner with Communications and Public Relations teams to align messaging with product and brand strategies.
• Support negotiations with platform partners and ensure any brand collaboration reflects core brand codes and commercial objectives.

Requirements

• 5+ years of experience in brand management, marketing, or related roles, ideally within the gaming, entertainment, or tech industry.
• Proven track record of managing and executing large-scale brand and marketing campaigns with cross-functional teams.
• Experience working with global brands and managing external agency and partner relationships.
• Strong understanding of brand strategy, go-to-market planning, and the ability to craft differentiated, compelling brand positioning.
• Experience in overseeing the development and delivery of creative assets, managing timelines, resources, and budgets effectively.
• Ability to use data and insights to inform strategic decisions and optimize brand communication efforts.

Culture & Benefits

• Comprehensive relocation package including flight ticket, company apartment for the first month, and assistance with legalization and tax settlements.
• Private medical healthcare with dental care, unlimited rehabilitation, and life insurance.
• Annual screenings for cancer prevention, psychological and psychiatrist care, and a sports card.
• Menstrual leave and the RED Parents Network offering childcare benefits and family-friendly events.
• Access to trainings, lectures, courses, and a cafeteria platform for subscription benefits, additional medical packages, or vouchers.
• Dog-friendly office, regular social events, onsite canteens, electric car charging points, and a well-equipped gym with a climbing wall.