Marketing Data Analyst

TL;DR

Marketing Data Analyst: Turning complex marketing and sales data into actionable insights with an accent on customer understanding, segmentation, and commercial growth. Focus on leading analysis projects, applying analytical tools, and presenting findings to stakeholders.

Location: Hybrid in Cardiff, UK

Company

hirify.global is a leading UK financial services group and a major global investor safeguarding people's financial futures since 1836.

What you will do

• Develop customer, prospect, and market understanding to generate actionable insights.
• Utilize segmentation, visualisation tools, and analytical techniques to uncover opportunities within the customer base.
• Lead analysis projects across sales and marketing.
• Deliver end-to-end customer insight, from scoping requirements to presenting findings to stakeholders.
• Partner with colleagues to embed insights and link outputs across projects to drive commercial growth.
• Maintain compliant and secure data handling in line with internal policies, GDPR, and data protection requirements.

Requirements

• Experience delivering robust analysis and insight that informs decision-making.
• Ability to manage workloads effectively and prioritise activities to meet deadlines.
• Strong communication skills, with the ability to explain complex information clearly.
• Confidence in building relationships and challenging constructively where needed.
• Knowledge of analytical processes, modelling approaches, and their application to performance.
• Experience with SQL, Dataiku, Python, or R.

Culture & Benefits

• Opportunity to participate in an annual performance-related bonus plan and valuable share schemes.
• Generous pension contribution and life assurance.
• Healthcare Plan for permanent employees.
• At least 25 days holiday, plus public holidays, with options to buy and sell holiday.
• Competitive family leave and an electric car scheme.
• Various discounts for company products and a range of high street stores and online.
• Welcoming, inclusive culture with opportunities to develop careers.
• Open to discussing flexible working options including part-time, term-time, and job shares.