Senior Manager Marketing (Fashion)

TL;DR

Senior Manager Marketing (Fashion): Planning and executing marketing plans for hirify.global across South East Europe, ensuring a consistent, on-brand experience across all touchpoints. Focus on overseeing campaign rollouts, local communications, influencer initiatives, and measuring the impact of marketing investments to drive commercial success.

Location: Milano, Italy

Company

PVH builds hirify.global and TOMMY HILFIGER into desirable lifestyle brands, driven by values and global reach, positioning itself as a top-performing brand group.

What you will do

• Develop and execute hub marketing plans in alignment with regional marketing strategies.
• Oversee campaign rollouts across owned & operated retail, wholesale partners, and pure players.
• Coordinate local communications, influencer, and talent initiatives to create impactful plans.
• Collaborate with strategic Wholesale partners and retail teams to leverage their channels as brand amplifiers.
• Measure the impact of investments using KPIs and ROIs, and manage the local marketing budget.
• Understand local consumer trends and insights, identifying opportunities for growth and informing future plans.

Requirements

• Master’s degree in Business, Marketing, Retail Marketing, or equivalent professional experience.
• 10+ years of experience in Marketing, Retail/Wholesale Marketing, or within a Marketing Agency, including at least 5 years in a managerial role.
• Proven leader with a strong track record of managing teams.
• Strong knowledge of the fashion industry, market trends, consumer behavior, and e-commerce.
• Proficient in marketing tools and data-driven decision-making.
• Fluent in English and Italian (mandatory).

Culture & Benefits

• Inclusive and collaborative culture that values diverse perspectives and beliefs.
• Focus on data-driven marketing and consumer-led investments to achieve commercial success.
• Adherence to PVH Leadership Behaviours: Enterprise First, Drive Change, Create Clarity, Inspire Trust, and Take Accountability.
• Commitment to fostering an inclusive and diverse community of associates with a strong sense of belonging.
• Opportunities to explore potential, obliterate boundaries, and design your future within an evolving industry.