Audience Analyst

TL;DR

Audience Analyst: Monitoring and analyzing video performance across various platforms with an accent on providing data-driven recommendations to grow audience and engagement. Focus on deep-dive reporting, understanding audience migration from social feeds to CTV, and optimizing video strategy.

Location: Onsite in the UK newsroom

Company

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching 25m readers each month.

What you will do

• Monitor and analyze video performance across platforms like YouTube, Meta, and TikTok.
• Provide insights and recommendations to the newsroom for audience growth.
• Collaborate with Audience and Video departments to build video strategy and long-term projects.
• Proactively analyze video performance and make data-led recommendations.
• Provide deep-dive performance reporting on Sun Originals, identifying loyalty drivers.
• Track audience migration from social feeds to CTV, understanding the full viewer lifecycle.

Requirements

• Experience with web and video analytics tools, including YouTube Studio and other platform analytics tools.
• Knowledge of Google Looker Studio and other data visualization tools such as Tableau.
• Advanced Excel skills and experience of working with large data sets.
• Ability to work in a fast-paced news environment while also running longer-term projects.
• Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for those who are not familiar with it.
• Confidence in delivering and presenting actionable insights and analysis to stakeholders.
• A logical approach and problem solving skills, with the ability to draw meaningful conclusions from disparate and incomplete sources.
• Understanding of complex business questions and being able to frame the right analytical questions.

Culture & Benefits

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks.
• Wide range of training available, plus full LinkedIn Learning access.
• Private medical insurance including coverage for pre-existing conditions.
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes.
• A generous pension scheme with employer contributions of up to 5%.
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year.